Becky Vardaman
Digital Marketing
ABOUT ME
Hi, I'm Becky Vardaman, Director of Special Projects at Converge Consulting. I work with some of the best colleges and universities across the country, helping them improve their digital marketing strategies and increase enrollment.
Whether it's with clients or on Converge's blog, I'm usually talking about Google Analytics, Google Tag Manager, data visualization, search engine optimization (SEO) and content strategy.
I was raised by a math teacher and an electrical engineer, yet somehow ended up in journalism school. That unique perspective taught me to combine meaningful communication and analytical problem solving in everything I do. It was only a matter of time before I fell in love with digital marketing.​
It is easy to get lost in the tactics of digital marketing. My goal is to tie each action to a measurable goal, and each goal to a plan to produce positive ROI. (That's what we're here for, after all.)
